Random: Nintendo's Brand Momentum Has Been Flat Since 2018, Says Sony

Successful movie, successful theme park, successful console with a record number of games sold for the company. Yup, the Nintendo brand has never been weaker. /sarcasm

My hype with Switch games is currently going down slowly as my hype with PS4 games during this year is still high like last year.
Something with current Switch hardware that already outdated in my opinion as I keep seeing so many downgraded quality for 3rd party multi console games + bad treatments for Switch version (partial download, code in box, streaming only) and it made me switching back to PS4 for better performance 3rd party multi console games.

is this in the context of new brands? cause as successful as nintendo is rn a lot of whats exciting are for sequels and existing brands. rip arms

The PlayStation brand has become synonymous with video games in general. Much like Band-aid for plasters or Biro for ballpoint pens, people often say 'PlayStation' when they really mean any unspecified video game console.

Meanwhile Playstation went from "Play your way" with a wide range of genres with minimal censorship to "everything is western open world arpg" and nothing else.

Um....2018 was when Smash Ultimate released. And that had people unbelievably hyped for 4 years alone.

I think what's holding back Nintendo's brand momentum is the lack of the big AAA third party games.

And by momentum they don't mean sales, they most likely mean how much people talk about a brand via word of mouth, social media, twitch, youtube, Google searches etc

Too much salt is proven to raise blood pressure, they should get theirselves checked out.

Yeah. I've seen documents like this in my line of work all the time. Some business intelligence analyst was paid to tell the story the executives already wrote before they had the data. Anyone can beat up data enough to make it tell the right story. Or y'know, just make things up and put them in fancy infographics and charts to look legit. Percentage of momentum smacks of marketing math.

The Nintendo and Switch brands are both very strong at the moment.

@Nanami_Ataraxia Thats the best burn I have ever heard.

This is likely based on some silly metric like google searches for “where can I buy console x?” and eBay scalper counts.

@Zimon
It's not always Western Action RPG games on PS4 / PS5 all the time.
In fact, there are pretty a lot of 3rd party kids games on PS4 / PS5 such as Story of Seasons, Harvest Moon, cartoonish games by Outright Games / Microids / Game Mills / Team 17, Cooking Mama, Hokko Life, Scribblenauts, etc.

Hmph, I think that Smash, Animal Crossing, Switch OLED, loads of quality games like Splatoon 3 in between, one of the biggest animated movies ever and now the new Zelda all beg to differ. Nintendo has almost never been this successful before. I thought that Sony’s higher-ups acknowledged that Nintendo’s IPs are their biggest strength? Then again, it’s only natural that competitors have to at least pretend that everything is going swimmingly for them.

Methinks the key to understanding this chart is what exactly does Sony count as “brand momentum”? Because it seems like launching a couple theme parks, having the third most successful animated feature film of all time and having BotW and now TotK being 2 of the mostly highly praised games ever… means nothing?

And this is not the mention the crazy hype and success they’ve had with Animal Crossing, Smash Bros, Pokémon (for better or worse) and even Kirby recently.

It’s probably measured by something like advertising reach and engagement. Because Sony are always doing big ad campaigns and Nintendo rarely bothers to the same level.

There are many names for the company known as Nintendo:

The Big N, The House of Mario, The Kyoto Based Company, The Japanese Giant, etc.

I prefer the term, ‘The Video Game Brand Whose Category Momentum Remained at a Constant 53% Across FY 2022 Q1, Q2, Q3 and Q4’.

But seriously, what does “53% Category Momentum” even mean? 53% of what? In what category? What kind of ‘momentum’? In what direction?

We could discuss the validity of data gathering methods, but first it would be good to know what the data itself is even supposed to represent.

That is the most verbose way that anybody has tried to articulate that Nintendo is dewmed.

Sony might enjoy a little more success if they would crush their sour grapes and spare us their whine.

@6thHorizon : I miss the days when it used to be "Nintendo".

These figures make sense to me.
I know the Switch has been a roaring sales success, especially during the pandemic, but I've felt a lot of Nintendo's output has been lacking in innovation or surprise since 2018.
After Mario Odyssey released there have been a lot of incremental sequels like Splatoon 3 or ports from the WiiU, but nothing that's really pushed the envelope by Nintendo's usual high standards (until TOTK ofc).
I've honestly been a bit disappointed and hope they've just been holding back the good stuff for the next console.

Sony are negative about everyone and everything else these days. They have become so insular and Jim Ryan spurs his dummy out every time something doesn’t go Sonys way. Frankly, Sony are pathetic and need to grow and embrace gaming across all consoles and stop trying to make others look bad.

@Nintendog1000
Thanks xD
Such a roast is necessary for a company that is getting rekt by a 6 year old glorified tablet that was already dated when it released

Clickbait much. I feel like a lot of context is missing as to what it represents or what is measured to get this data. In every console life there are high peaks and lows. And for that being in a straight line is not that bad, it's better then going from high to low every time.

Haha always when Sony is leading the race they become totally arrogant

Whoever made the chart, somebody tell them that it's been decades since that CD-i announcement.😏

Looks like they found one thing they are beating Nintendo and Microsoft on and made a graph.

Sony as Nickleback: "look at this graph............."

Modern Sony is kind of joke and the PS4 was definitely my last Sony console. Their first party output this gen has been pretty lackluster (what do they even have to offer apart from God of War at this point?) and they are pushing away and actively harming developers with their ridiculous censorship. No wonder they are throwing a tantrum about the possibility of losing access to the Call of the Duty games.

The Nintendo brand is doing pretty well actually between the Switch, mobile gaming, movies and even a theme park as others have said already.

yeah these are made-up stats

@ActionPanther Sony pulls this arrogant act every time they are on top. They had it in the PS2 gen, gained some humble pie during the PS3 era, then regained the a-**** attitude in the PS4 gen. I'm frankly sick of it. And I wish Xbox would actually do something productive to force them to compete

@boxyguy Lol, I literally just bought ARMS two days ago. Not that it profited Nintendo any, because I bought an opened but unused copy off eBay. I don't think you can find a physical print in stores anymore, and I didn't want to download it at full price.

Sony huffing that copied. I don’t care which stupid plastic box does better but if you’re ignoring facts then maybe you’re the flat and behind one. Also wtf is the graph showing? ~150% of momentum? Maybe don’t share the fanboy interns computer files.

What do these numbers mean? Time since last console? Clearly not because Xbox didn't get a bump from their release. Power of IP? No, because IPs have always been Nintendo's greatest strength, and we'd see bumps for bigger titles and the interest in the Mario movie (the graph doesn't cover the release of the Mario movie, so keep that in mind). These are industry buzzwords with no established basis put on a graph with no evidence.

Also, didn't Sony say they wouldn't be able to properly compete without Call of Duty when Xbox announced they were going to acquire ABK? Real strong brand if you can't survive without a singular third party franchise (yes I know how big CoD is, I don't feel that diminishes my point)

I'm not even a big Nintendo fan, but Sony is clearly full of it to make that statement.

@6thHorizon that was nintendo in the 80's

Do you know how you are winning the game? When your competitor starts talking about you instead of themselves.

Considering that Sony can’t be honest of the time between when the Switch launched and the PS5 launched I don’t believe anything on this chart.

I’m a PS fan primarily but Sony is off their rockers with this.

Nintendo is at their second highest point in their history in terms of brand recognition. The only time they were arguably ahead of now in brand recognition was during the NES era, where they were really the only video game maker in town in most territories.

And realistically they are even more recognized now then they were back then in terms of total brand awareness.

Sony being Sony, how much they ever wished this was true in a broader sense it most certainly is not. It is easy to create your "own" truth with this kind of charts!

Ok, honey. Now it's time for your medicines.

Sony just went full "look at this chart" without providing any real research or statistics hoping people will be satisfied with a pretty picture and move on. This is embarrassing.

@6thHorizon
I suppose it could be a generational perspective but the name PlayStation is not used as a euphemism by anyone I have have met for video games. Nintendo, on the other hand, is more normally used especially in light of the fact they have been in the industry almost from the beginning.

Just focus on your showcase today, Sony. Because that's when I'll decide to keep my PS5 or Not.

Switch has already destroyed PS4's lifetime sales despite having spent much less time on the market, so I don't understand this chart at all. Especially not the part prior to PS5's launch, where PS4 sales had dropped dramatically.

I suppose they are just projecting some arrogance here, as a PR stunt, which should work well for them, as the vast majority of their audience is CoD/FIFA teenagers. Who are still quite susceptible to such behavior, as it still strikes them as cool and exciting. Good on Sony for understanding their audience, wish the same could have been said about Nintendo during the Wii U days.

Anyways, this chart can only be a joke.

I like creating graphs with made up statistics that say whatever I want. Reminds me of how 73% of all statistics are made up on the spot.

One thing I’ve learnt from working in data myself. Is that almost all companies will bend and manipulate data so it fits whatever narrative they want to portray even if the data says otherwise.

Nintendo Headquarters -

~~man runs in, breathless, tightly gripping a handful of loose office documents

Head of Internal Affairs: Boss...the numbers they are in.
Shuntaro Furukawa: Sony's Brand Momentum Report? Okay. I'm Ready. Let's hear it.
Internal Affairs: Well, as expected Sony is hitting global highs of 65% and as we feared - the line is going up and to the right. You can tell it's them because they are blue.
Shuntaro Furukawa: Well?!? What about Nintendo? All I can see are delightfully colored lines with primary colors!! What are we?!?
Internal Affairs - Sir. Many agents died gathering this information but we believe that the red color represents us - The Nintendo Corporation.
Shuntaro Furukawa: But that would mean...dear god...we are below Sony's blue line?
Internal Affairs: That is right sir. We are the red lines. And...our brand momentum is a 53.
Shuntaro Furukawa: (crashes into chair): Dear heaven...a 53...I never could have imagined numbers that low after a year like this...
(suddenly jumps up, crashes through the boardroom window, falling to his demise 163 stories below)

@AG_Awesome 27% of all statistics are made up after 10 minutes of thought.

The “brand momentum” would’ve shot up in 2020 from Animal Crossing alone. What a silly chart lol

@Kazman2007 yeah, I’m not seeing what “brand momentum” even means specifically lol

This looks like a power point presentation that a sony employee is giving his boss.

But also laughable for many reasons.

@johnvboy I was going to say the same thing, I was really sure this time last year that a new console would be released by now, but Nintendo is massive right now

I'm pretty sure Sony would swap pretty much every momentum with Nintendo... if they could.

Is brand momentum based on scalping figures? That helps makes sense for the Nintendo being constant.

@6thHorizon I don't understand that. You've been disappointed since 2018? The number of hours that could be poured into the Switch console on games released just since 2018 alone is mind blowing, and I'm talking hours that you actually enjoy, not just theoretical. If someone can't find anything since 2018 in Nintendo's lineup that really excited them, I don't think Nintendo is for that person. I've been a Sony fanboy for the last 15 years and haven't owned a Nintendo console since the Wii (and even then I only had Wii Fit and Wii Sports) and even I am blown away at how good their catalog is. And I hate to admit it.

I really don’t like the ‘I can pee farthest of all’ executives at Sony currently. It made me actually not buy a PS5 because I do not support their mentality nor their business practices (mainly timed 3d party exclusives and exclusive marketing rights, the closing of experimenting studios and very few own created games at all). To top it all off, disgusting stuff like selling a pure golden PS5, raising the price of the PS5 just before stock became available, and an executive and management team who only care for growth.

All of these reports are companies playing each other up and their competitors down for their investors. Nintendo's hardware sales may be down after the Animal Crossing COVID boost, but they're still making tons of money through software like Zelda and Pokémon as well as the Mario movie.

Someone was probably paid a lot of money to invent that chart. What the hell is brand momentum anyway?

Bridge seller really thinks you need a bridge. More at 11.

Three words: Consider the source.

Oh Sony….
Claiming any sort of victory over Microsoft who are largely sleepwalking in the race and Nintendo who’re nearing the end of their huge run with a 7+ year old console is sort of hollow.
Let’s wait until Nintendo announce their next move before getting too ahead of the game.

What's that a percentage of? This just looks like Sony making ***** up to make themselves look good. No matter how you swing it, the Switch has been outselling Playstation for years and it's best selling games are significantly more successful than Sony's

What the hell is brand momentum, how is it measured and what does it do for sales? Brand momentum peaked for Sony in 2020 when the PS5 launched, no one could buy it, and everyone was buying Switches?

Tell that to the PS5 that I've literally only been using for last-gen ports and indie PSVR games. I'm not sure Sony has a lot to talk about on this front tbh.

How the heck is "brand momentum" even measured here? And why should anyone use Sony's own brand momentum tracker (which will obviously be biased toward their own brands) as opposed to the brand momentum tracker of an unbiased 3rd party?

Sony and honesty, two words that go so well together. 🙄

so sony is saying that nintendo has been having the same level of success since 2018. that includes ACNH, Smash, TOTK, SMBM, and various smaller games that were still amazing. and i dont think sony has ever been more popular than nintendo in the past 10 years. or the other possibility is that nintendo is actually the green line

@Krysus Most games on mobile are free. I have never spent a single dollar on mobile. Maybe every once in a while, something like Genshin Impact makes a killing, but so many others just shut down after a year. This new generation of PS5, XBOX Series X, and the new Switch needs to sell worse than the last to show a contraction in the console market. The world is too complicated to say mobile will dominate all and there is no room for other machines and brands. $250-$500 isn't really a luxury item.

As others have mentioned they might be talking about advertising or something else. Either way, my interest on Playstation has never been lower. I've been a Nintendo and Playstation guy most of my life (of course Nintendo was first in my life since Sony didn't have a console until the N64 era) but nowadays I rarely play on my PS5, which is probably the most useless console that I owned considering that most games are also on PS4. Sad to see, as there was a time in which Playstation was my favorite.

The thing is Sony was only known for PlayStation, when you ask people what they think when they heard of Nintendo, you get different answer mostly Mario, Zelda, Kirby, Pokemon, Shigeru Miyamoto, Satoru Iwata, Game Boy, Nintendo DS, 3DS, heck even some third party names got thrown in there like Final Fantasy, Sonic, Spyro, Crash, Doom, Chrono Trigger, and Street Fighter even though most of those franchise were not on Nintendo for a very long time. Sony was known for only PlayStation, Nintendo was known for the entire gaming industry.

THE ABSOLUTE COPE, HOLY CRAP 🤣🤣🤣🤣🤣🤣🤣

Sony being liers? Impossible!

@Krysus No, mobile gaming is not "the future." I heard mobile gaming was going to end consoles back in 2014. We're almost 10 years later, and consoles are still being produced. Major games like Tears of the Kingdom would not function on a mobile device. There is still a place for consoles and if consoles do get phased out, likely the next step is a streaming box or discless box like the Xbox Series S. Yes, casuals who love Candy Crush or Match Three now will play those on their phones or tablets over a console, but the console space is still massive and it's not going anywhere.

Sony does a great job creating interactive movies. I'll give them that. Every now and then, they create great video games like Spiderman, Ratchet & Clank and Gran Turismo, but for great interactive movies like God of War, The Last of Us, Uncharted, and more, nobody is a better brand in that space than Sony.

HAHAHAHAHAHAHAHA.... I hear more people talking about Switch and PC than PS5 and XBOX. I own a PS5 and have some great games, but the Switch is my main at this point.

I say they are right. Since Nintendo launched the Switch, they have flatlined at the top and stayed there unchallenged.

Phony stats from the Phony, ehem, Sony incel corporation! Nintendo has been wiping the floor with them and their boring AF walking simulators 👊🏽

@NintendoEternity my PS4 is being used as a stump to keep my squeaky door open. My Switch is being used to play video games. As did my Wii U, Wii, GameCube, N64, and SNES before it. That’s the only real-life stat I trust, personally.

From the perspective that Nintendo has been able to meet consumer demands, I can see this….a ps5 was much more coveted last year at this time and to a degree now. but as mentioned, the Switch has outsold the Ps4 and mostly outsells the ps5 head to head. Zelda sells more in one weekend than several of Sony’s biggest titles. A movie smashing records and often over half of the sales charts are Nintendo exclusives….

Recently, a patent expert called Sony childish and unprofessional for similar reasons.

https://www.purexbox.com/forums/px_general/a_patent_expert_has_called_sony_lchildishr_and_lunprofessional

During the Ps4 era Sony seemed unstoppable and hit all the right notes with gamers. Ps5 era Sony seems to be out of ideas, arrogant and almost spiteful to gamers. Sure actually increased the prices of its console without even the smoke screen of a redesign.

@Coalescence Between stuff like this and ivory tower nimrods attempting to speak knowledgeably/authoritatively on procedures/processes/etc that they have no idea about it's extremely frustrating. Corporate life is for the birds.

Actually, the current PS5 model is worse than the launch model because it has a worse and cheaper cooling system.

Big sure jan energy

Sony is just jealous lol. I don't take anything out of Sony's mouth seriously anymore. Their pety and childish ways are just sad.

I'm glad I don't own a PS5, and I will never buy another Sony console. I will always buy every Nintendo console though and maybe to spite Sony I should go buy the Xbox lol.

Nintendo and PC are all I need at this point.

@kingbk for better or worse, mobile gaming is way bigger than consoles, both by number of players and amount of revenue. Simple reason: iPhone and Android have 4 billion devices in active use, twenty times Switch, PS5, and XBSX combined.

Nintendo brand's momentum is at a peak. That said its important to don't make a Wii U again with Switch 2

It always impresses me what PR horsecrap they can come up with to claim a win...

sony makes the most money in video gaming no one can dispute that fact..

Now that the big 3 have reported, here are updated totals for CY2021:
Sony -
Revenue: $24.87bn
Operating Income: $2.63bn
Microsoft -
Revenue: $16.28bn
(Don't report gaming segment profit)
Nintendo -
Revenue: $15.3bn
Operating Income: $5.4bn https://t.co/IsfUhq2xcd
— Daniel Ahmad (@ZhugeEX) February 3, 2022

https://www.pushsquare.com/news/2023/03/metacritic-crowns-sony-the-best-games-publisher-of-2022

Nintendo has "won" the past two console generations. It won with the Wii against the PS3 and it won with the Switch against the PS4.

Sony still has the number one seller of all time in the PS2. The Switch needs to sell about 30 million more units to surpass that. It will all come down to when Nintendo announces their next new console.

Nintendo's profit in 2022/2023 fiscal year was double than Playstation's profit. I think Playstation is a bit salty over that.

Ha, I don't think I'm the intended audience for this data... it reads like something out of The Stanley Parable to me.

Wow never though I’d see the day when Sony would go to crap but it’s happened. I used to actually like Sony a lot because the PlayStation family of consoles has a history of great JP titles but that started to change once they implemented their censorship policies. Now most of the JP games have moved to Switch and PC while Sony seems to be distancing itself from anything that’s not a AAA blockbuster. I can’t even think of a single game on the PS5 that would cause me to buy one. Demon Souls didn’t need a remake because it’s barely a decade old and Ratchet and Clank is not worth buying a PS5. Those are the only games I can name of that I know are exclusive to PS5. This console came out in 2020 and I can only name 2 games that are exclusive to it. Crucify me now but I personally believe that exclusives are good for video games as it pushes for offering a different experience on one console than what is offered on a competing console.

Sounds to me like Sony needs to seethe a bit harder that the PS5 isn’t flying off the shelves compared to their vastly underpowered competitor.

@KevinP
Yes, I've been disappointed by the relative lack of innovation and ambition from Nintendo since 2018, given their own lofty standards historically.

As a few others already brought up, how is this brand momentum even measured here?

Since 2018, Switch sold more units than the PS4 did and outpaced it overall. Also Nintendo sells more 1st party software. So yeah, I don't get what Sony is even talking about here.

@Zidentia

Yeah I was referring more to casual gamers or those that know very little at all about gaming, than the hardcore that you get on sites like this.

@Rambler

You'll have to ask Sony about that one lol
It just makes some sense to me and it's worth bearing in mind that this is an internal document, not something released just to enrage the fans of rival consoles.

When I say PS5 the thing that pops into peoples heads the most is "sold out".

"Brand momentum refers to the quality of the brand’s market position and the ability to grow over the competitors. Brand momentum should be perceived as the general view that the company is exciting and is a company with products that must be tried and watched for."

So, now we know what it means.... And still the data doesn't even make sense, Nintendo and its way of doing things is the definition of exciting! I know PlayStation is for the general public the "big console", the "serious console" while mostly Nintendo is taken as a portable, casual console, but lately, with the Switch everything has changed for good, so this metrics are just as false as last year's Switch pro rumours lol

@Rambler

You'll have to ask Sony about that one, as I said ☺

I can only offer super limited, anecdotal and therefore invalid info, but it sure feels like the Switch has garnered some serious recognition in the years since its launch. I'm the only person who plays video games at my workplace and basically all of them know what a Switch is now. And I don't discuss my hobbies unless someone else brings it up. These people know the NES and the Wii and that was it before the pandemic, I'd say. The vast majority of the families I work with know what the Switch is, too. So in my tiny little local community bubble, it most definitely has entered the pubic conscious and continues to grow.

I'm going to regret posting this on a Nintendo website lol...
Listen, I really don't care for whatever Sony has been doing lately personally. My PS4 is collecting dust, and I didn't even bother getting a PS5. My Switch on the other hand, is getting some love, especially since TotK just came out.

...But Sony is right here. Nintendo has been steadily going downward since releasing the Switch. Not only did their stocks underperform by quite a lot considering they did the theme park, the Mario movie and some other things, Nintendo also didn't do a lot of other things they could have done.

I'm talking a decent online experience, virtual console, rebooting games like F-Zero, Starfox, Mother, Metroid, a new Mariokart etc. They have been playing it extremely safe, and are dripfeeding us. In the meantime big hitters like Pokemon are also on the decline in terms of quality. In general they aren't too nice to their fans. Add to that they seemingly (and understandably really) don't have a solid idea on what to do next, after the Switch...

This doesn't mean there isn't anything fun to do for the Nintendo lover (like I am), but other companies certainly are catching up. I'm especially looking at Valve lately, and honestly it wouldn't surprise me one bit if Nintendo isn't that relevant anymore in 2-5 years.

If they believe the “Nintendo brand” has fallen flat since 2018, then they’ve inadvertently insulted themselves, because the “Nintendo brand” has been blitzing the “Sony brand” since the Switch came out. And now Nintendo is blitzing Sony in the movie space too.

@6thHorizon I see what you are saying but the same exact thing goes for Nintendo. People have said playing "Nintendo" for years in reference to playing video games in general.

@Friendly well. Just after Sony’s state of play, again no first party games apart from a few live service games (and spiderman which we already knew about) sony again had nothing to show apart from 3d party games where they have the exclusive marketing deal with.

How did they ever get this big.

sony lost all it's momentum with a actual dreadful showcase..

@Friendly it was a showcase not a state of play..

@Friendly 25 years of gaming excellence and loyal fans..plus they are a rich company that is how they got so big..

This reminds me of the way they acted around the launch of the ps3

I'm excited for Pikmin 4 and using my Switch more. Their momentum and recent showcase had nothing for me to get excited about and a disappointing handheld direction of cloud and paperweight. They should have just said Android grips but nope. They keep making it easier for me to treat my PS4 as a retro console (or a remote play device if I wanted) with second hand games.

They may have the momentum but I haven't bought anything from them nothing PS5 related that's for sure. Not the games, not the consoles, not PSVR2 (which I want to care about but they haven't got games to make me want to). Third parties sure when they are cheap and whichever platform I see it suits more to fill in a genre gap.

If Nintendo made a Wii U/Switch with a handheld and console (same hardware in both, same game support) that can play cartridges and sync data between them, offer dual screen play as well, separated controllers like Joycons, so combining the two in a more suitable way where you aren't missing out on either you get which you want or buy both for both experiences. I'd be fine with it but a cloud handheld from Sony is just more reason for me to enjoy my Switch and past consoles.

Okay I’ll bite. What is momentum?

Any reason why Sony have been so desperate this last week with the PlayStation stuff? all I see is they trying so hard to hype themselves, and also the PS5 Wii U? lmao Nintendo still iconic even in their lowest

The funniest thing is that this is coming from a company who is terrified and throwing a b!%*# fit over the possibility of losing Call of Duty. Proving to the world that you don't believe in your own ability and can't even stand on your own two feet, yet you''re commenting on someone else. Then again I don't blame them. As it was never their titles that brought me to their systems for real

Sony is grading themselves. If I had to grade myself, I’d get an “A” too.

Looking at this with a non-biased view, PlayStation as a brand would be bigger than Xbox. I love my Xbox and it’s my console of choice but I can clearly see where Xbox falls behind PlayStation when it comes to brand momentum, but I don’t think PlayStation is higher than Nintendo. This is just my observation, but looking at things like sales, longevity, games/consoles trending, recognizable characters/IPs… Nintendo would have the higher brand momentum. No dis to PlayStation, but I think their chart is a bit off in their favor.

Sony is king of circle jerking themselves in any way possible.

They're doing great with PS5. But throwing up some convoluted chart doesn't change the fact Switch is the market leader now, not PlayStation. I think they're so used to winning when they had no competition they don't know how to cope now that they're no longer wearing the crown.

Lol, are they sure? Because they just spent a lot of time telling a bunch of government agencies that their 30% take on Call of Duty was the only thing keeping their struggling business afloat.

Was there any info on how the research was conducted? Survey of 100 Sony fans? I think this is fairly inaccurate considering a few things - Animal Crossing fever in 2020 and the Switch selling 28M that fiscal year. Splatoon 3 and Pokémon games in 2022 having the highest launch sales ever. Then you have Nintendo opening theme parks in Japan and LA, the Mario Movie grossing close to $1.3B - currently the #4 highest grossing animated movie ever, and now Zelda selling 10M copies in 3 days. Yes, system sales have slowed but the Switch is the #3 all time console and they haven’t really had many iterations or even a price drop since launch. So yeah - very skeptical of this chart.

PlayStation will never capture the magic of the Nintendo brand. Bought a PS4 a few years back played it a while and sold it, haven’t missed it. Nintendo are the best games developer in the world and it isn’t even close, the Switch was a slam dunk though I would also like new hardware soon, the time has come.

Lol what are they measuring in, Hashtags? The Switch did so well that Sony had to stop calling the PS5 the fastest selling system in a matter of months and the PS4 did so well they had to stop calling the PS5 the fastest selling Playstation.

The only metric that really matters (for momentum) is their ability to convert that to players of the games and retain them as fans. The idea Nintendo's momentum isn't solidly upwards when a game like Mario Kart 8 went from 8million in WiiU to Over 50million on Switch, or TOTK has successfully managed to carry through BOTWs success is laughable.

@Friendly

Money hatting tactics & mefia hype mostly seemed it to me.

Sony must be riding a Shire Horse (the tallest and largest horse breed), they're on that high of a horse. For the record, two of the top three highest-selling consoles are both made by Nintendo. Top 5, three of them are made by Nintendo.

And whereas Sony and Microsoft struggled to keep consoles in stock during the pandemic, Nintendo was chugging along with the Switch, with games like Animal Crossing: New Horizons bringing people together when we all had to isolate.

Meanwhile, Nintendo and Microsoft began to embrace new industry trends, like cross-platform gameplay, while Sony refused to adopt the idea, claiming that PlayStation was the best place to play games.

Simply put, if they continue with this arrogant attitude, eventually, they will be left behind, with Microsoft and especially Nintendo leading the pack as friendly rivals and, more importantly, as partners.

@Nanami_Ataraxia And the winner of the best burn award goes to...

I’m buying a second TOTK switch tonight just out of spite

@Anti-Matter you mean the same games on the switch and Xbox consoles? 😂😂😂😂

In the Netherlands, there was a commercial in the 80s or early 90s in which the tagline was: We from Toilet-Duck, advise Toilet-Duck

So the company who dominated the sales charts for over half a decade, swept the two most power systems for two years after they launched, and just launched potentially the biggest game and movie of the year has low brand momemtum (awareness, idk wtf does that even mean)? Sure. Yep. We totally believe that. Next Sony's gonna tell us that they're super smart and very handsome because their mommy said so. 🙄

Them: Your brand is flat.
Also them: Copies the Wiiu remote from 15 years ago and then even makes it an add on...
Me: Last I checked add ons didn't work much for Sega..

I'll admit the Switch has had its off years, what console hasn't. But being the best selling Nintendo system in years, software being pushed left and right. The switch elevating their software both their big guns and smaller names commercially and financially.

The beginning of a theme park empire and movie industyry. Come on. if that's trash, I'd love to know what them being gold is.

@Rinyuu Regarding Reboots
Metroid Dread, partnering with Ubisoft by including Star Fox in Starlink? (even if that didn't interest me) and Mario Kart 8 DLC or the AR kart. Tell me how that isn't doing what they could've done.
Decent online experience/virtual console?
Having most games from every Nintendo system the NES to GBA and even a Sega system on top of throwing in DLC form many modern gaming? Compare that to the Wii U and 3ds era

@GinMiguel

Instead of Metroid dread, an actual big home-console Metroid game.

Ubisoft and Starfox? Come on. Nobody asked for Ubisoft. Fans want a proper new Starfox game (better than the WiiU one).

MarioKart 8 DLC? MarioKart 9 has been long due. Instead we got a mobile game, and mobile-designed tracks for 8.

Virtual Console? Stocks dropped like a brick when the subscription system got announced. Compare that to WiiU and 3DS area, where you could buy 1 game and then own 1 game forever, and you should come to the conclusion that was way more customer friendly than a service where you lose your content if you stop paying.

Listen man, again, I'm a Nintendo fan at heart. But ESPECIALLY we Nintendo guys have to keep our minds open. Not everything what Nintendo poops out is gold.

If those things seem like high-effort things to you, and the best Nintendo could have done... Nintendo owns your soul.

stagnant since 2018? give me whatever that man's smoking.

@Rinyuu I don't think about the mainline 2d Metroid series going away while they develop the 3d games.

I don't think of collaborations with Ubisoft as a worse effort then what the Wii U gave us.

I don't think about buying the same games that I've owned already on other systems VC nor didn't own on past consoles. Nor do I think about Mario Kart 8 DLC, mobile and Mario Kart AR being matter. And FYI, their stock rose when those came out.

@Rinyuu But yeah, if that were it and it was the best they're doing then yeah. I would worry.

Sorry, I need help with this article. Who are SONY? Wait, no, I mean, who do SONY think they are?

If you want censorship then go Sony. They don't want you to have a choice how you play your games.

I demand Sony provide a thorough explanation of their research methods, data and sample size. Until 3rd parties can verify and replicate their same data, their research is not peer-reviewed and considered not scientific. 🤓

Sony? More like Salty.